How to Price Garage Door Jobs for Profit

Garage door pricing trips up a lot of new operators because the parts cost so little relative to what customers are willing to pay for fast, safe service. If you price off parts cost alone, you'll be broke by year two.

Know your real numbers by job type

Here's roughly what these jobs run in most markets:

Torsion spring replacement: $150-$350 installed (most doors use two springs — replace both even if only one broke, since they wear at the same rate)
Extension spring replacement: $100-$200
Cable replacement: $150-$225
Roller replacement (full set): $150-$300 depending on nylon vs steel
Opener installation: $200-$500 labor, plus $150-$600 for the unit depending on drive type and features
Panel replacement: $250-$500 per panel, more if the color/style is discontinued and needs a full section repaint or replacement
Full door replacement: $750-$1,800 for a standard steel non-insulated door, $1,800-$3,500+ for insulated, wood, or carriage-style doors

Structure your rate, don't just eyeball it

Most profitable operators run on some version of: a trip/diagnostic charge ($50-$95, often waived if the customer proceeds with the repair) plus either a flat rate per job type or an hourly rate ($75-$125/hour is typical) plus parts marked up 2-3x retail cost. Flat-rate pricing per job type is easier for customers to say yes to over the phone and protects your margin on the fast jobs — a torsion spring swap that takes 45 minutes but is priced as a flat $225 job is a much better hourly rate than charging by the hour would give you.

Don't underprice springs

This is the single most common pricing mistake in the trade. Springs are cheap ($20-$50 a pair wholesale) but the labor requires real skill and real risk — winding a torsion spring wrong can put someone in the hospital. Price for the skill and liability, not the part cost.

Charge for urgency

Same-day and after-hours calls should carry a premium — $50-$100 on top of standard pricing is normal in this trade and customers expect it when their car is trapped in the garage.

Build in the small stuff

Lubrication, minor track adjustments, and photo-eye realignment take 10 minutes but customers value them highly. A $79-$129 tune-up package that bundles these is easy margin and a great door-opener (pun intended) for annual maintenance plans.

Getting your pricing standardized into templates — rather than quoting from memory on every call — is where a lot of shops start using ServiQ, so techs in the field can pull up the same flat-rate line items every time instead of guessing on the spot.